University of Miami Digital Marketing
Bootcamp

Fast-Track Your Career in Digital Marketing

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Training the
Next Generation of

Digital Marketing Leaders

In less than one year, this program equips you with the competitive set of skills that employers look for in a digital marketing professional, with a comprehensive career-prep curriculum that includes:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Interface and
    User Experience (UI/UX)

  • Content Writing

A Competitive Skillset
for Today’s

Digital Marketing
Jobs

When you complete the Digital Marketing Professional Bootcamp, you will have an e-portfolio to serve as proof that you have obtained firsthand experience in the most in-demand skills within the marketing environment today.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Is the Digital Marketing Bootcamp

The Right Choice
for Me?

This accelerated digital marketing course is designed for:

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Traditional marketers who would like to advance and upgrade their digital skills

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Anyone who wants to launch a new digital marketing career

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Entrepreneurs who want to learn digital marketing to grow their business

Digital Marketing Offers

an Exciting Variety of Career Paths

From Artist to Analyst, This Field Has Everything

A digital marketing team’s goal is to help attract new clients, keep current clients engaged, increase brand awareness, and grow a brand’s reach.

There are a variety of digital marketing occupations, each one requiring a completely different set of skills and tools. Some positions require creative talent, while others require in-depth analytical abilities. Some positions are more hands-on and technical, while others involve more strategizing and conceptualizing.

Regardless of what your natural strengths are, almost anyone can find a position that suits their strengths in this industry.

Common entry- to mid-level positions on a digital marketing team include:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Writer

Social Media Manager

UI/UX Designer

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

The Practical Experience

You Need to Get Ahead

Gain Innovative and New Skills to Advance Your Career

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Experiential
Learning

Theory-based learning is not sufficient for students to fully grasp complex marketing concepts or be prepared for a career in marketing.

That is why our core teachings rely on learning through experience with interactive marketing exercises that include strategy, creative thinking, and analytics

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Professional
ePortfolio

Students will create an ePortfolio of the projects they complete in class that they will be able to showcase to potential employers upon graduation.

Employers look for professionals who have both theoretical knowledge and hands-on experience, so showing an employer what you are capable of, will make you more competitive and ready-to-hire.

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Experiential Learning
Real-Time Virtual Classrooms

Take advantage of your time with our industry-expert instructors in a remote learning setting.

Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions where students can get extra learning time with their instructor in a group environment with their peers.

Get into the

Digital Marketing Field

20-Hour Introductory Course | 380-Hour Extended Program

Introductory Course

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, and the fundamentals of social networks.

Fundamentals of Marketing

Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

HTML + CSS3, Building a WordPress Website

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

Search Engine Optimization (SEO)

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Content Writing

Learn to write quality content for their websites, forums, social media platforms, SEO-based blogs, and targeted content.

User Experience (UX)

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

Data Analytics and Visualization

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.

Search Engine Marketing (SEM)

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

E-Commerce

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.

Email Marketing and Automation

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

Customer Relationship Management

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

Social Media Marketing: Organic and Paid

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Digital Strategy

Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics and Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing and Automation
Customer Relationship Management
Social Media Marketing: Organic and Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, and the fundamentals of social networks.

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Fundamentals of Marketing
20 Hours

Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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HTML + CSS3, Building a WordPress Website
48 Hours

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

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Search Engine Optimization (SEO)
75 Hours

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Content Writing
15 Hours

Learn to write quality content for their websites, forums, social media platforms, SEO-based blogs, and targeted content.

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User Experience (UX)
8 Hours

Learn to build a fantastic User Experience using optimal integration, interface adaptation, banner creation, and much more.

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Data Analytics and Visualization
25 Hours

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.

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Search Engine Marketing (SEM)
70 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

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E-Commerce
6 Hours

Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.

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Email Marketing and Automation
10 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Customer Relationship Management
8 Hours

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

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Social Media Marketing: Organic and Paid
70 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.

Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

GET INTO

The Digital Marketing Field

Trulli

PROGRAM

Tuition

Tuition for the Digital Marketing Professional Bootcamp is $13,500, not including the $500 for the Introductory Course.

Tuition, fees, and deposits are subject to change.

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Customized

Career Development

Helping You Land Your Dream Job Every Step of the Way

This Bootcamp is designed to teach you everything you need to know to start an exciting, fulfilling, and meaningful career as quickly as possible. Our career services managers will do everything possible to help you land your first job in the field.

They will help you tailor your resume, write cover letters, increase your professional online presence, discover unpublished hiring opportunities, use our extensive professional network, and train for industry-specific job interviews.

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