Is the Digital Marketing Bootcamp
The Right Choice
This accelerated digital marketing course is designed for:
In less than one year, this program equips you with the competitive set of skills that employers look for in a digital marketing professional, with a comprehensive career-prep curriculum that includes:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Data Visualization and Analytics
Social Media Marketing
User Experience (UX)
When you complete the Digital Marketing Professional Bootcamp, you will have an e-portfolio to serve as proof that you have obtained firsthand experience in the most in-demand skills within the marketing environment today.
Find a job you enjoy doing, and you will never have to work a day in your life.
- Mark Twain
This accelerated digital marketing course is designed for:
From Artist to Analyst, This Field Has Everything
A digital marketing team’s goal is to help attract new clients, keep current clients engaged, increase brand awareness, and grow a brand’s reach.
There are a variety of digital marketing occupations, each one requiring a completely different set of skills and tools. Some positions require creative talent, while others require in-depth analytical abilities. Some positions are more hands-on and technical, while others involve more strategizing and conceptualizing.
Regardless of what your natural strengths are, almost anyone can find a position that suits their strengths in this industry.
Social Media Ad Buyer
Social Media Manager
Marketing Data Analyst
Gain Innovative and New Skills to Advance Your Career
Theory-based learning is not sufficient for students to fully grasp complex marketing concepts or be prepared for a career in marketing.
That is why our core teachings rely on learning through experience with interactive marketing exercises that include strategy, creative thinking, and analytics.
Students will create an ePortfolio of the projects they complete in class that they will be able to showcase to potential employers upon graduation.
Employers look for professionals who have both theoretical knowledge and hands-on experience, so showing an employer what you are capable of, will make you more competitive and ready-to-hire.
Take advantage of your time with our industry-expert instructors in a remote learning setting.
Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions where students can get extra learning time with their instructor in a group environment with their peers.
Learners form groups that mimic a professional agency environment and work together on a variety of projects including building brand architecture, client presentations, and more. When job searching, this experience demonstrates a candidate’s ability to collaborate cross-functionally, taking projects from concept to completion.
30-Hour Introductory Course | 403-Hour Extended Program
The University of Miami Digital Marketing Professional Bootcamp curriculum is consistently updated to fit the needs of those interested in getting involved in the marketing field today.
Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, influencer and affiliate marketing, and the fundamentals of social networks.
Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
Learn to develop compelling written content to support each phase of the funnel, with a key focus on writing to a specific audience with a specific goal. Build quality content for websites, forums, social media platforms, SEO-based blogs, and more.
Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.
Learn to build a fantastic user eusing optimal integration, interface adaptation, banner creation, and much more.
Based on observed and empirical data, more people are turning to online shopping for their everyday needs and fewer people remain solely reliant on shopping at physical locations. Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms, as well as how to build vendor relationships, determine product pricing, and more.
Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.
Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a Pay-per-Click (PPC) Manager, preparing you for the various Google AdWords Certification exams.
Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.
Tuition for the Digital Marketing Professional Bootcamp is $13,500, not including the $500 for the Introductory Course.
Tuition, fees, and deposits are subject to change.
Helping You Land Your Dream Job Every Step of the Way
This Bootcamp is designed to teach you everything you need to know to start an exciting, fulfilling, and meaningful career as quickly as possible. Our career services managers will do everything possible to help you land your first job in the field.
They will help you tailor your resume, write cover letters, increase your professional online presence, discover unpublished hiring opportunities, use our extensive professional network, and train for industry-specific job interviews.