University of Miami Digital Marketing
Professional Bootcamp

Fast-Track Your Career in Digital Marketing

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Training the
Next Generation of

Digital Marketing Leaders

In less than one year, this program equips you with the competitive set of skills that employers look for in a digital marketing professional, with a comprehensive career-prep curriculum that includes:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Experience (UX)

  • Content Marketing

A Competitive Skillset
for Today’s

Digital Marketing
Jobs

When you complete the Digital Marketing Professional Bootcamp, you will have an e-portfolio to serve as proof that you have obtained firsthand experience in the most in-demand skills within the marketing environment today.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Is the Digital Marketing Bootcamp

The Right Choice
for Me?

This accelerated digital marketing course is designed for:

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Traditional marketers who would like to advance and upgrade their digital skills

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Anyone who wants to launch a new digital marketing career

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Entrepreneurs who want to learn digital marketing to grow their business

Digital Marketing Offers

an Exciting Variety of Career Paths

From Artist to Analyst, This Field Has Everything

A digital marketing team’s goal is to help attract new clients, keep current clients engaged, increase brand awareness, and grow a brand’s reach.

There are a variety of digital marketing occupations, each one requiring a completely different set of skills and tools. Some positions require creative talent, while others require in-depth analytical abilities. Some positions are more hands-on and technical, while others involve more strategizing and conceptualizing.

Regardless of what your natural strengths are, almost anyone can find a position that suits their strengths in this industry.

Common entry- to mid-level positions on a digital marketing team include:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Marketer

Social Media Manager

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

The Practical Experience

You Need to Get Ahead

Gain Innovative and New Skills to Advance Your Career

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Experiential
Learning

Theory-based learning is not sufficient for students to fully grasp complex marketing concepts or be prepared for a career in marketing.

That is why our core teachings rely on learning through experience with interactive marketing exercises that include strategy, creative thinking, and analytics.

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Professional
ePortfolio

Students will create an ePortfolio of the projects they complete in class that they will be able to showcase to potential employers upon graduation.

Employers look for professionals who have both theoretical knowledge and hands-on experience, so showing an employer what you are capable of, will make you more competitive and ready-to-hire.

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Live, Virtual Classes

Take advantage of your time with our industry-expert instructors in a remote learning setting.

Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions where students can get extra learning time with their instructor in a group environment with their peers.

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Agency-Style Model

Learners form groups that mimic a professional agency environment and work together on a variety of projects including building brand architecture, client presentations, and more. When job searching, this experience demonstrates a candidate’s ability to collaborate cross-functionally, taking projects from concept to completion.

Get into the

Digital Marketing Field

30-Hour Introductory Course | 403-Hour Extended Program

The University of Miami Digital Marketing Professional Bootcamp curriculum is consistently updated to fit the needs of those interested in getting involved in the marketing field today.

Introductory Course

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, influencer and affiliate marketing, and the fundamentals of social networks.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Foundations

Fundamentals of Marketing

Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

Content Marketing

Learn to develop compelling written content to support each phase of the funnel, with a key focus on writing to a specific audience with a specific goal. Build quality content for websites, forums, social media platforms, SEO-based blogs, and more.

Customer Relationship Management

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

Core A

Web Development for Marketers

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

User Experience (UX)

Learn to build a fantastic user eusing optimal integration, interface adaptation, banner creation, and much more.

E-Commerce

Based on observed and empirical data, more people are turning to online shopping for their everyday needs and fewer people remain solely reliant on shopping at physical locations. Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms, as well as how to build vendor relationships, determine product pricing, and more.

Data Analytics & Visualization

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.

Core B

Search Engine Optimization (SEO)

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Email Marketing

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

Social Media Marketing: Organic & Paid

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Capstone

Search Engine Marketing (SEM)

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a Pay-per-Click (PPC) Manager, preparing you for the various Google AdWords Certification exams.

Digital Strategy

Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, influencer and affiliate marketing, and the fundamentals of social networks.

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Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Foundations

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Fundamentals of Marketing
24 Hours

Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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Content Marketing
15.5 Hours

Learn to develop compelling written content to support each phase of the funnel, with a key focus on writing to a specific audience with a specific goal. Build quality content for websites, forums, social media platforms, SEO-based blogs, and more.

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Customer Relationship Management
12 Hours

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

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Core A

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Web Development for Marketers

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

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User Experience (UX)
12 Hours

Learn to build a fantastic user eusing optimal integration, interface adaptation, banner creation, and much more.

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E-Commerce
15.5 Hours

Based on observed and empirical data, more people are turning to online shopping for their everyday needs and fewer people remain solely reliant on shopping at physical locations. Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms, as well as how to build vendor relationships, determine product pricing, and more.

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Data Analytics & Visualization
24 Hours

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.

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Core B

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Search Engine Optimization (SEO)
72 Hours

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Email Marketing
12 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Social Media Marketing: Organic & Paid
72 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Capstone

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Search Engine Marketing (SEM)
75.5 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a Pay-per-Click (PPC) Manager, preparing you for the various Google AdWords Certification exams.

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Digital Strategy
15.5 Hours

Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.

GET INTO

The Digital Marketing Field

Trulli

PROGRAM

Tuition

Tuition for the Digital Marketing Professional Bootcamp is $13,500, not including the $500 for the Introductory Course.

Tuition, fees, and deposits are subject to change.

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Customized

Career Development

Helping You Land Your Dream Job Every Step of the Way

This Bootcamp is designed to teach you everything you need to know to start an exciting, fulfilling, and meaningful career as quickly as possible. Our career services managers will do everything possible to help you land your first job in the field.

They will help you tailor your resume, write cover letters, increase your professional online presence, discover unpublished hiring opportunities, use our extensive professional network, and train for industry-specific job interviews.

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