Meet Our
Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

Microsoft
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Microsoft

Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

Facebook Blueprint
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Facebook Blueprint

Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

Canva
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Canva

Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

HubSpot
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HubSpot

HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

Hootsuite
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Hootsuite

Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

Click on the logo to learn more

A Competitive Skillset for
Today’s Digital Marketing Jobs

When you complete the Digital Marketing Professional Bootcamp, you will have the opportunity to develop an e-portfolio to serve as proof that you have obtained firsthand experience and gained in-demand skills within the marketing environment today.

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The Practical Experience
You Need to Get Ahead

Gain Innovative and New Skills
to Advance Your Career

Experiential
Learning

Theory-based learning is not sufficient for students to fully grasp complex marketing concepts or be prepared for a career in marketing. That is why our core teachings rely on learning through experience with interactive marketing exercises that include strategy, creative thinking, and analytics.

Agency-Style
Model

Learners form groups that mimic a professional agency environment and work together on a variety of projects including building brand architecture, client presentations, and more. When job searching, this experience demonstrates a candidate’s ability to collaborate cross-functionally, taking projects from concept to completion.

Live, Virtual
Classrooms

Take advantage of your time with our industry-expert instructors in a remote learning setting. Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions where students can get extra learning time with their instructor in a group environment with their peers.

Professional
ePortfolio

Students can create an ePortfolio of the projects they complete in class that they will be able to showcase to potential employers upon graduation. Employers look for professionals who have both theoretical knowledge and hands-on experience, so showing an employer what you are capable of, will make you more competitive and ready-to-hire.

Digital Marketing Offers
an
Exciting Variety
of Career Paths

From Artist to Analyst,
This Field Has Everything

A digital marketing team’s goal is to help attract new clients, keep current clients engaged, increase brand awareness, and grow a brand’s reach. There are a variety of digital marketing occupations, each one requiring a different set of skills and tools. Some positions require creative talent, while others require in-depth analytical abilities. Some positions are more hands-on and technical, while others involve more strategizing and conceptualizing.

Regardless of what your natural strengths are, almost anyone can find a position that suits their strengths in this industry.

Common entry- to mid-level positions on a digital marketing team include:

SEO
Specialist

PPC
Specialist

Social Media
Ad Buyer

Content
Marketer

Social Media
Manager

E-Commerce
Specialist

Marketing
Data Analyst

Digital
Strategist

Download Our
Course Catalog

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Get Into the Digital Marketing Field

30-Hour Introductory Course |
370-Hour Extended Program

The University of Miami Digital Marketing Professional Bootcamp curriculum is consistently updated to fit the needs of those interested in getting involved in the marketing field today.

  • Introductory Course

    Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, influencer and affiliate marketing, and the fundamentals of social networks.
  • Career Services

    Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
  • Foundations

  • Fundamentals of Marketing

    Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
  • Content Marketing

    Learn to develop compelling written content to support each phase of the funnel, with a key focus on writing to a specific audience with a specific goal. Build quality content for websites, forums, social media platforms, SEO-based blogs, and more.
  • Customer Relationship Management

    Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.
  • Core A

  • Web Development for Marketers

    Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.
  • User Experience (UX)

    Learn to build a fantastic user eusing optimal integration, interface adaptation, banner creation, and much more.
  • E-Commerce

    Based on observed and empirical data, more people are turning to online shopping for their everyday needs and fewer people remain solely reliant on shopping at physical locations. Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms, as well as how to build vendor relationships, determine product pricing, and more.
  • Data Analytics & Visualization

    Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.
  • Core B

  • Search Engine Optimization (SEO)

    Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
  • Email Marketing

    Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
  • Social Media Marketing:
    Organic & Paid

    Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
  • Capstone

  • Search Engine Marketing (SEM)

    Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a Pay-per-Click (PPC) Manager, preparing you for the various Google AdWords Certification exams.
  • Digital Strategy

    Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.
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Introductory Course

30 Hours

Learn the industry terminology, different advertising platforms, and get introduced to SEO, PPC, influencer and affiliate marketing, and the fundamentals of social networks.

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Career Services

10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Foundations

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Fundamentals of Marketing

27 Hours

Learn about buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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Content Marketing

15 Hours

Learn to develop compelling written content to support each phase of the funnel, with a key focus on writing to a specific audience with a specific goal. Build quality content for websites, forums, social media platforms, SEO-based blogs, and more.

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Customer Relationship Management

12 Hours

Learn to build and manage relationships with customers, handle customer service questions online, and track customer behavior across platforms.

Core A

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Web Development for Marketers

43 Hours

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with themes, plug-ins, and publishing finalized content.

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User Experience (UX)

12 Hours

Learn to build a fantastic user eusing optimal integration, interface adaptation, banner creation, and much more.

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E-Commerce

15 Hours

Based on observed and empirical data, more people are turning to online shopping for their everyday needs and fewer people remain solely reliant on shopping at physical locations. Learn to build an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms, as well as how to build vendor relationships, determine product pricing, and more.

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Data Analytics & Visualization

19 Hours

Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data to maximize a business’s marketing, advertising, and sales capabilities.

Core B

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Search Engine Optimization (SEO)

67 Hours

Learn the SEO skills digital marketers use to optimize their websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Email Marketing

12 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Social Media Marketing:
Organic & Paid

55 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Capstone

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Search Engine Marketing (SEM)

67 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager, just like a Pay-per-Click (PPC) Manager, preparing you for the various Google AdWords Certification exams.

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Digital Strategy

16 Hours

Learn to analyze the big picture of a digital marketing operation to craft effective short- and long-term digital marketing strategies.

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Customized Career
Development

Helping You Land Your Dream Job Every Step of the Way

This Bootcamp is designed to teach you everything you need to know to start an exciting, fulfilling, and meaningful career as quickly as possible. Our career services managers will do everything possible to help you land your first job in the field.

They will help you tailor your resume, write cover letters, increase your professional online presence, discover unpublished hiring opportunities, use our extensive professional network, and train for industry-specific job interviews.

Note: Job placement is not guaranteed.

Program Tuition

The program tuition is inclusive of career and student success services, access to the University of Miami Digital Marketing Professional Bootcamp’s exclusive hiring partner network, and more.

30-Hour Introductory Course

$500

370-Hour Extended Program

$13,500

Requirements

Internet access

Laptop computer

*Tuition, fees, and deposits are subject to change.

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